At the end of the day, you want happy satisfied patients. You will be surprised to find out that serial photography is the most effective and simplest strategy to improve patient satisfaction. Patients are often surprised how much difference there is after just one session of treatment. In addition, if they do develop brown marks or hyperpigmentation, they can see the improvement with the passage of time.  Good quality clinical photographs also provide useful marketing material, provided proper consent is sought and they are a useful educational resource when covering the consent process for new patients. So let’s cover all of this now.